Healthcare branding is more than logo design
From emails sent by your appointment schedulers to the look and feel of your website’s contact form, every single way your company represents itself aesthetically, verbally, and even experientially to patients conveys a message.
But, are all your messages consistent? Do they reinforce what you want patients to think about your organization? Do they help you grow to trust and maintain patient loyalty?
Amazon founder Jeff Bezos puts it best: “Your brand is what other people say about you when you’re not in the room.” To find success in every marketing outreach effort, make sure the sum of all your communications aligns with your customer's experiences with your organization.