Four examples of great interactive annual reports

As more companies begin to go beyond print-only and compliment their annual reporting by presenting this information online, one of the first questions that may come up is “How do you make an interactive annual report?”

Many companies—from Facebook to Proctor & Gamble—host their annual reports online in straight-forward, archival pdf format. This direct strategy makes annual reports easy-to-download and simple to search; however, going with the PDF format limits what can be added with ease in the future and many times it doesn’t taking advantage of the Web’s interactive capabilities.

Some innovative companies incorporate online technologies to create engaging presentations of their annual report content, often creatively using responsive designs and embedding video. This trend is growing. According to Savage Brands, “electronic/online annual report budgets increased 30% over 2010,” and “online tracking of [annual] reports has increased 60% between 2008 and 2012; 80% of those that track do so to improve the follow year’s budget.”

Here are three great examples of interactive annual reports:

Kellogg

Kellogg’s online annual report includes an interactive 10-K, the report that provides a complete summary of a company’s financial performance, as required by the US Securities and Exchange.

GE

GE’s 2011 online annual report uses parallax web design to share a letter from its chairman, charts of financial highlights and strategic goals, and an interactive look at the company’s leadership team.

MailChimp

Looking for additional annual report inspiration?

TBH Creative specializes in developing strategic websites.

Memorable online annual reports that effectively communicate your company’s achievements take planning.