Case study: Law firm website redesign improves usability, search, and long-term growth
Client: Oliva Gibbs
Oliva Gibbs needed a modern law firm website redesign to better serve clients, prospects, and internal teams—while accurately reflecting the firm’s brand, culture, and growing body of oil and gas industry thought leadership.
The firm’s previous website was outdated and difficult to maintain. It limited internal efficiency, made content discovery more challenging for users, and was no longer aligned with how Oliva Gibbs had evolved as a firm.
Oliva Gibbs sought a strategic web design and development partner to create a scalable, easy-to-manage website with improved search functionality, intuitive navigation, and a refreshed visual identity. The goal was to make it easier for users to find attorneys, explore services, access insights, and connect with the firm—while ensuring the backend experience was just as strong as the frontend.
Read how TBH Creative helped Oliva Gibbs modernize its digital presence and build a website designed to support growth.
The solution—
TBH Creative’s law firm website redesign for Oliva Gibbs included:
- Website strategic planning
- Site architecture and navigation mapping
- Content strategy, editing, and search engine optimization
- Custom website design
- Responsive web development
- Advanced resource content library functionality
- CMS configuration and training
- Quality assurance testing
- Brand refresh and digital guidelines
Launch date: October 2025
Q&A
Oliva Gibbs’ Digital Marketing Manager, BreeAngela Hamilton, answered questions about the website redesign project. Her responses below have been lightly edited for clarity and length.
What prompted Oliva Gibbs to take on this website redesign project?
Hamilton: We completed an analysis comparing the work required to improve our existing site versus starting from scratch. Ultimately, when we weighed the effort, time, cost, and internal resources involved, building a new website proved to be the best solution. The old site no longer supported our needs and limited our ability to move forward effectively.
What challenges or limitations did the previous website present for your team or your clients?
Hamilton: Our previous website was outdated and difficult to maintain. It lacked flexibility, was not easy to update, and did not reflect our brand or how the firm had evolved. From a client perspective, it made finding information more cumbersome than it should have been.
What goals or improvements were most important to achieve with the new site?
Hamilton:
- Easy to edit and update internally
- Minimal custom coding to improve long-term maintainability
- A refreshed design and overall look
- Enhanced search functionality
- A robust content library for thought leadership and resources
What made TBH Creative the right choice to lead this project?
Hamilton: We interviewed several firms to evaluate scope of work, project management approach, personality, and design style. TBH Creative stood out for having the most organized and thorough presentation. They built trust by being upfront about potential risks, and we felt confident they would be both capable and enjoyable to work with.
How would you describe your experience working with the TBH Creative team?
Hamilton: Phenomenal. We always knew who was responsible for what, what was currently in progress, where we stood in the timeline, and what deliverables were coming next. The team was patient when we fell behind schedule and consistently communicated any scope or timing changes clearly and proactively.
If another law firm or professional services company asked for your recommendation, what would you tell them about working with TBH Creative?
Hamilton: All of the above.
In a few words, how would you sum up the impact of this project or partnership?
Hamilton: We’ve already seen an increase in phone calls and a noticeable shift in how people are finding us, including through AI-driven channels and organic search. The refreshed website also helped spark a broader evolution of our brand, leading to a formal brand refresh and the creation of brand guidelines to support future growth.
This website redesign gave Oliva Gibbs more than a refreshed digital presence—it delivered a flexible, scalable platform built to support the firm’s future. With improved usability, advanced functionality, and a modern design system, the new site makes it easier for users to engage with the firm while empowering the internal team to manage and grow content efficiently.
By treating the website as a strategic investment rather than a technical upgrade, Oliva Gibbs now has a digital foundation that reflects who they are today and where they’re headed next.
About the author Tatum Hindman
Tatum is the president of TBH Creative and is responsible for building long-term client relationships. She enjoys the strategy behind web design and collaborating with clients to define and execute online marketing goals. She likes to blog about hot topics in web design and digital marketing, as well as share tips for strengthening your online presence.
