Inbound marketing is about more than just keeping your site updated and writing smart blog posts that attract people who are searching for reliable information. Those steps are certainly important in boosting your awareness and traffic, but how do you get those readers to take the next step?
Once you know your ideal customer and have identified concrete goals, you can use that knowledge to inform website design and content creation. Aiming toward particular benchmarks helps you communicate effectively in order to lead site visitors in the right direction.
Email marketing is one of the most effective tools in a marketer’s bag—when done right that is. Gone are the days of blanket emails with the same message sent at the same time to all prospects or customers. Successful email marketing is personalized and triggered by a user’s behavior - downloading a brochure or watching a video for example.