Tri Green Tractor

Enhancing corporate image and reaching a new target market with upgraded website design

Tri Green Tractor came to TBH Creative with a common problem: an outdated website that was not effectively communicating with their audience. Instead of supporting their brand and sales efforts, the website was detracting from their work. Tri Green Tractor had started to attract a new audience that wasn’t just regional to their locations - farmers from across the country searching for used equipment from Central Indiana because the quality of the soil produces less wear and tear on machines. The website needed to be upgraded to better meet the needs of this target market.

Goals—

• Attract new customers
• Better communicate the depth and quality of their products
• Emphasize their location, knowledge and service as key differentiators

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