Case study Logansport Memorial Hospital

Client since 2012

Competitive weight management digital marketing campaign wins healthcare marketing award and delivers fast ROI

As part of our marketing partnership, TBH Creative helped Logansport Memorial Hospital create an award-winning healthcare marketing campaign to promote the hospital’s Health Management Resource (HMR) program, a medically-supervised weight-loss program. 

Our work included building a quick wins-focused digital marketing strategy and developing creative assets, including writing service line web page content and blog copy, creating and managing social media ads, and more. 

2020 Silver Aster Award (Service Line Promotions)

Goals—

  • Promote new service line specialty program
  • Obtain new contacts interested in the program

Solution—

  • Campaign discovery and planning
  • Landing page writing, design, and creation
  • Pop up promotions
  • Facebook ad creation and setup
  • Google ad strategy, keyword research, and setup
  • Display graphics creation

Services

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Social media boosted post ad example

Social media

TBH Creative manages boosted posts on social media channels—Twitter, Instagram, Facebook, and LinkedIn—to build awareness around the HMR program, drive traffic to the Logansport Memorial Hospital website, and encourage leads to schedule consultations.

Paid search marketing

Through campaigns created and managed through Google Ads, we drive targeted traffic to Logansport Memorial Hospital’s HMR campaign landing page, encouraging potential new patients to make an appointment to learn more about the service line.

HMR campaign remarketing display ad example
Logansport Memorial Hospital Service Line landing page design
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Results

46 total form submissions

within six months of marketing launch

Optimized landing page helps convert users interested in HMR

54 marketing-influenced contacts

within six months of marketing launch

Strategic digital marketing helps grow interest

827 Facebook landing page views

within six months of marketing launch

Social media promotions strategy drives website traffic

“I appreciate TBH Creative’s expertise and guidance. The team is knowledgeable, detail-oriented, and very creative. I trust their work and opinions on any endeavor that we pursue, and I look forward to partnering with them for years to come.”

Carmen Jones
Carmen Jones, Director of Marketing and Community Relations

About Logansport Memorial Hospital

Logansport Memorial Hospital is a community hospital in Indiana serving people in Cass County and throughout north-central Indiana. The healthcare facility is a not-for-profit, county-owned, regional medical center.

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