The IU Public Policy Institute’s website was a treasure trove of data and research. However, their website was so cumbersome for users to navigate that it was difficult to access the wealth of information. The Institute knew they had a problem but weren't sure how to define it, what their audience really wanted, or where to go next. The Institute was also moving through a brand refinement process, and it was critical that the site more clearly communicate their expertise and services. Starting with an in-depth strategy session, TBH Creative looked at the site from the ground up, updating the design, database search options and interactivity.
First hired: 2012
This website has since been updated.
After launch, the website session duration increased from 2:30 to 3:16. IUPPI's target audience needs to spend time on the site, including dense research reports and videos to review.
Bounce rate improved from 53% to 45% after the new website launched.
I honestly loved the TBH team. They were on the ball, forecasted future needs, and were always listening. It has been a roller coaster and a long ride, but the end results are getting rave reviews. I couldn’t be more pleased. You are just what your name says “creative.”
The IU Public Policy Institute delivers unbiased research and data-driven, objective, expert analysis to help public, private and nonprofit sectors make important decisions that directly impact quality of life in Indiana and throughout the nation.