Imaging Office Systems
Responsive redesign
Upgrading a website and improving content delivery
TBH Creative first worked with Imaging Office Systems (IOS) to redesign their website back in 2010. A few years later, IOS chose TBH Creative again for a website redesign project with the goal of upgrading the design and technology as well as communicating how their work helps their clients.
Across the years, IOS saw the benefits of web, video, and email marketing—they handled most in-house after the major components were set up. In 2017, IOS requested more strategic marketing help from TBH Creative, and we developed and executed a plan for targeted inbound marketing and paid advertising to drive more leads.
Goals—
- Deliver their message with fewer words, more graphics, and make better use of video—in the IOS voice
- Simplify and modernize the visual presentation
- Allow for easy user conversions on every page
- Increase marketing and sales qualified leads from digital marketing
Read the 2015 website case study
Basic Interior web page
Case Studies web page
Video Storytelling
IOS is proud of its employees, and a video featuring their personalities is a great way to show it. In the first six months after launch, video play and subsequent engagement rose.
RESULTS
- 74% increase in play rate
- 36% more engagement with users who watched video on their site
Results
86%
case study views
within one year of website launch
Redesigned Case Studies page attracts more potential clients
77%
new users
within one year of website launch
Website redesign increases overall traffic from potential customers
57%
pillar page traffic
within two months of design upgrades
Strategic design changes to pillar page increase campaign traffic
Tatum and her group’s approach to design and development made the project feel doable. We were making some dramatic changes in style and they struck a nice balance between showing us what we needed to do and providing options for what we could do. We were pleased with the work TBH did for us previously, but the work on this project is special.
About Imaging Office Systems
IOS has been working with companies for over 40 years helping them convert documents, manage information, and develop better processes. Their business isn’t just document conversion, content management or records storage—it’s information management. IOS systems are currently serving Fortune 500 companies, government agencies, major universities, hospitals, manufacturing companies, and a diverse cross-section of businesses around the world.
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