Web Design Services for Professional Services | Imaging Office Systems, Inc.

Upgrading a website and improving content delivery

TBH Creative first worked with Imaging Office Systems (IOS) to redesign their website back in 2010. A few years later, IOS chose TBH Creative again for a website redesign project with the goal of upgrading the design and technology as well as communicating how their work helps their clients.

Across the years, IOS saw the benefits of web, video, and email marketing—they handled most in-house after the major components were set up. In 2017, IOS requested more strategic marketing help from TBH Creative, and we developed and executed a plan for targeted inbound marketing and paid advertising to drive more leads.

Goals—

Deliver their message with fewer words, more graphics, and make better use of video—in the IOS voice
Simplify and modernize the visual presentation
Allow for easy user conversions on every page
Increase marketing and sales qualified leads from digital marketing

Read the 2015 website case study

First hired: 2015

Services

Imaging Office Systems desktop homepage web design

Imaging Office Systems homepage mobile web design

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Basic Interior web page

Case Studies web page

Video Storytelling

IOS is proud of its employees, and a video featuring their personalities is a great way to show it. In the first six months after launch, video play and subsequent engagement rose.

RESULTS

74% increase in play rate
36% more engagement with users who watched video on their site

IOS - Meet Our People

Results

A dramatically different website that is focused on user benefits

With a fresh new look that uses graphics to tell the story alongside robust statements, the new Imaging Office Systems website gives a glimpse into their personality while also highlighting their key services. Videos are featured prominently throughout the site, not relegated to one gallery page. In fact, video images play the role of hero graphics on key pages adding a vibrant feel to the website that reflects the energy Imaging Office Systems brings to each of their projects.

Website traffic on the rise

Comparing the new site traffic to the previous year, there's already been a 15% increase in unique visitors. IOS notes that new leads are commenting on the website: "Prospects have a very positive impression of us after reviewing the site which is exactly what we were after. We had one prospect tell us that she wasn’t sure what all their problems were but was confident after reviewing our site that we’d be able to help them figure it out and fix them."

Tatum and her group’s approach to design and development made the project feel doable. We were making some dramatic changes in style and they struck a nice balance between showing us what we needed to do and providing options for what we could do. We were pleased with the work TBH did for us previously, but the work on this project is special.

Brian Kopack, President

About Imaging Office Systems

IOS has been working with companies for over 40 years helping them convert documents, manage information, and develop better processes. Their business isn’t just document conversion, content management or records storage—it’s information management. IOS systems are currently serving Fortune 500 companies, government agencies, major universities, hospitals, manufacturing companies, and a diverse cross-section of businesses around the world.

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Imaging Office Systems

Responsive redesign