Case study Franciscan Health Foundation

Client since 2018

Healthcare fundraising website gets design refresh

Franciscan Health Foundation needed an updated website to inform donors and share the stories—through photos, text, and video—to explain the positive impact the PEACE campaign has on the community. The Foundation teamed up with TBH Creative to complete a web redesign to better support their web-based fundraising efforts and help increase online donations.

Goals—

  • Refine site architecture to better reflect the Foundation and its mission
  • Simplify the online giving process
  • Expand storytelling content to build engagement
  • Customize the back-end CMS (Drupal)
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Services

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TBH Creative worked with Blackbaud to seamlessly integrate online giving components into the nonprofit fundraising website.

Donation landing page website design

TBH Creative designed a customized donation experience to allow donors to make their giving personal by category, location, or a PEACE initiative focus. We created the design and code for the donor experience, applying the new styles to the third-party back-end donation system powered by Blackbaud.

Users are able to seamlessly navigate between the stories to the donation pages even though they have separate back-end systems.

Strategic web design around storytelling

TBH Creative used Franciscan Health’s current brand standards to develop a fresh nonprofit fundraising website design for the Foundation that represents its brand, conveys their distinct mission, and demonstrates the unique aspects of the nonprofit’s philanthropic work.

The website’s copy and photography help tell impactful stories to connect with website visitors, community members, and donors alike.

TBH Creative used storytelling with compelling imagery and copy to create an engaging experience for users.
Franciscan Health Foundation homepage desktop web design
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Foundation programs web page
Planned giving web page
Program detail web page
Donation web page

About Franciscan Health Foundation

Franciscan Health Foundation provides critical support for the programs and initiatives of Franciscan Health through fundraising and by building awareness for their community’s ever-growing healthcare needs.

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