As a company, Baker Hill was going through a big transition. After a change in ownership, they needed to re-establish their brand—a brand that had historic value but had been downplayed in recent years. They were counting on the web as a big part of launching the Next Generation of Baker Hill, and they were on a fast track to tie in digital marketing and video content at the same time.
TBH Creative and Baker Hill started with the core question: What problems can Baker Hill solve for their clients? That client-focused approach guided all of our efforts in a project that featured three main components:
Baker Hill wanted to make sure their offline sales and marketing efforts were consistent with the new brand identity we were establishing online. TBH Creative started by refining the logo and brand color palette and then turned our skills to design product sheets, sales collateral, trade show booth and print ads. “It was a lot of work in an aggressive timeline,” notes TBH Creative President, Tatum Hindman, “but we were excited by the challenge and believed in the goal of launching a consistent identity from the very beginning.”
First hired: 2016
Baker Hill wanted to make sure their offline sales and marketing efforts were consistent with the new brand identity we were establishing online. TBH Creative started by refining the logo and brand color palette and then turned our skills to design product sheets, sales collateral, trade show booth and print ads. Our early campaigns were focused on brand recognition of Next Generation Baker Hill.
Using custom dimensions for an interior wall at the Baker Hill offices, we designed a custom, wall-sized graphic display of the company history.
The annual Prosper conference includes workshops, lectures, and demos of the new financial software being rolled out by Baker Hill. Starting in 2016, we completely rebranded and re-introduced the event as part of the NextGen campaign. Services included:
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With the re-brand launch, Baker Hill also needed video storytelling to showcase the all new Baker Hill NextGen. We used video to educate prospects about the features and functions of this new banking software. The Baker Hill NextGen video results included
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In tandem with branding updates and creating new collateral, we strategically utilized inbound marketing to support and strengthen Baker Hill's online presence with prospective clients and partners. Tactics included
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With AdWords, we crafted a retargeting campaign for Baker Hill's website visitors to strategically target visitors of specific pages with related ads that might help them find the answers they were looking for.
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Read the Marketing Event Meeting case study.
Site content is now more focused on specific calls to action and it’s showing positive results. For example, in its first 90 days the Baker Hill NextGen Video has 74% average engagement, 93% play rate, and 18 actions.
I engaged TBH to assist with a full re-branding and digital marketing effort for Baker Hill and, in many ways, we learned the financial technology industry together. In TBH we have found a true marketing partner - not an order taker - and that keeps my internal team on our toes and always thinking. I appreciate their perspective just as much as the quality of their work.
For over 30 years, Baker Hill® has delivered industry-leading technology that empowers financial institutions to generate growth, reduce risk, improve productivity, and drive more profitable relationships.