Web Strategy and Planning

Web Strategy / Planning

Building a map to website success

Whether redesigning an existing site, creating a new website or building an application, there’s a lot to consider and, frankly, it involves a lot of technology. Evolving technology aside, a solid website project boils down to many of the same issues that you’re used to dealing with: audience, features & benefits, and marketing goals.

When we start your website project we won’t focus on the technology. We’ll start with a brainstorming session to determine the site structure, communication goals and audience needs.

Our web strategy and planning service includes:

Site architecture is the map of your website. No matter what you call it—content planning, information architecture, site map—the site architecture is literally the backbone of a good website. At this stage you are not thinking about design or copy. Instead, you are carefully considering your goals for the website and what type of content you'll need to meet those goals. There is software out there to help you create a site map, but little technology is needed for this stage. In fact, a lot of people like to use index cards or large flow charts for brainstorming.

Wireframes are a sketch of your web page. A wireframe allows you to take the carefully considered site architecture and put it into the basic framework of a website. It helps you start to consider the flow for your user and assign appropriate prominence to content. A well-designed wireframe will become the guide for the design and content phases to follow. Taking the time to create wireframes will save you time in the development process.

Style tiles help clients get a feel for design elements before full compositions are created. This step helps streamline the website design process. Style tiles can be used when a wireframe might not be detailed enough, but a full design mock-up would be too much. The purpose of style tiles is not to represent the final version of a website, but to set its overall look and feel.

Audience personas are your initial definition of each target market and, as such, will guide your decisions about features, functionality and message points. Using past market research, client demographics and the knowledge of your sales and marketing staff, we’ll help you create personalities that will keep the project focused and geared towards your audience.

You may be excited to kick-off the design and content phase of your site but time spent on planning and strategy is time saved on the overall project. Planning will inspire new ideas and will ensure everyone on the project team will be on the same page and working towards the same goals. This service is truly the foundation of a strong website and just one of the ways TBH Creative will help you make educated decisions.

  • discovery & consultation
  • site architecture
  • wireframing
  • style tiles
  • audience personas 

You don’t have to be an Internet technology wizard to plan a successful website project. Get TBH Creative involved and we’ll lead you in the right direction. Contact us to get started.