You are going to have to join the crowd in order to compete.
Social relationships have always been part of the day-to-day world of business. Communication, referrals, and partnerships often mean the success or failure of your business. The 'face' of your business is important.
And now social networking has been added to the mix. How should you deal? Many marketing managers and business owners have tried to ignore it, but that cannot last long as competitors jump on board (and even your mom has a Facebook account!).
Blogging, Video, Twitter, LinkedIn, and Facebook. How could these social media tools impact your business?
Nielsen research (April 2010) says Americans spend about six hours a month on social-networking sites and blogs!
In today's digital world, your Internet presence is more than just your website. A social media strategy could help you gain the competitive advantage.
Each business is different; so all these systems may not be needed. The goal is to build networks that can be managed, and social networks require time and effort to be successful. We will talk about the pros and cons more during the evaluation process.
Why you should participate:
- The cost for entry is minimal.
- Your current and potential customers are using it.
- Brand monitoring, listen, learn and react.
- Compete on an even playing field.
- Traditional websites alone won't cut it anymore.