Sarah Matlock

Marketing Manager

Sarah brings a diverse background and range of skills to the team. She is responsible for TBH Creative’s social media management and client project work involving analytics, social media, production and testing. Sarah does a lot of her work behind the scenes – helping Tatum, scheduling meetings and making sure project details come together.

What to expect when working with Sarah

Sarah is a perpetual learner and is always looking to contribute in meaningful ways but also to learn more about what our clients might need in the future. Sarah is an avid researcher and analyzer so you can expect that her work on your projects will be informed and based on sound data. Be forewarned… you’ll probably also hear the occasional terrible pun from Sarah.

"I am a data geek so I really enjoy the process of analyzing campaign trends and goals so each decision is data-driven, increasing significantly the likelihood of success."

Name one thing you wish clients already knew or understood.

It’s very rare to see immediate and dramatic results in a digital marketing campaign. Every data point helps us make smarter decisions and increases the probability of success – it takes time to collect all that data and fine-tune to tactics to achieve optimal results.

What do you do when you’re not sitting in front of a computer?

I travel any chance I get! It doesn’t matter if it’s a two-hour road trip or a ten-day cruise, I love it all. I unwind in the evenings by taking walks with my husband, bingeing on Grey’s Anatomy, or DIYing something I found on Pinterest. (I also spend a lot of time at Target.)

At the end of the day, what makes you smile?

Puns and corny jokes get me every time. I also really enjoy spending time with my family and those rare occasions when my cat and dog actually get along.

location

Born
Nashville, IN

coffee

Coffee or tea
Coffee, black

food

Favorite Food
Banana pudding

color

Favorite Color
Grey

pets

Pets
Daisy Dog & Ralph Cat

education

College
Indiana University Purdue University Indianapolis

movie

Favorite Movie
Gidget

quote

Favorite Quote
"Heartily know, when half-gods go, the gods arrive." - Ralph Waldo Emerson

Posts by Sarah

Big Data: What it is and 3 quick ways to incorporate it into your marketing strategy

For marketers, the influx of data can take a lot of the guesswork out of our campaign planning and success measures if we know how to use it. Let's scratch the surface of big data and a few practical ways marketers can utilize the data for success.

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7 best practices for marketing to millennials

For businesses interested in marketing specifically to this tech-friendly consumer base, methods can be tricky and the results down-right frustrating. To help your marketing efforts get moving in the right direction with the younger crowd, we compiled seven tips for marketing to millennials.

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All posts by Sarah

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