How much will a new website cost?
Defining how much a website should cost is one of the most common questions in the web design world. There is no one-size fits all formula for calculating either the cost of a website project at TBH Creative. Our solutions are custom around your specific needs, you will only find package costs at template firms and those even have parameters.
We like to remind clients when they ask this question that their website is their 24/7 marketing tool. It can make huge impact on business success, gaining new clients, and winning project bids. Learn more about the importance of a great website.
Web design services are not apples to apples.
If you have not worked on a web project before, expect to see a large range of costs from different vendors. When you compare portfolios and proposal offerings you will see the difference in the solutions offered.
Times and technology have changed.
If you worked on a web project in the 1990s or early 2000s, expect things to be different this round – technology and possibilities have drastically changed. The static brochure websites from early times are not effective and no longer enough.
How much?
Research shows that your website offers the best and most measurable ROI. So let’s get down to business so you can determine a realistic budget.
We recommend that you spend at least 50% of your marketing budget each year on your online marketing strategy. For the sake of quick math, let’s say your monthly marketing budget is $6000 -- that would be $3000/month for website work. Maybe you spend a large chunk the first year to get a new website in place. Then, the following year use the dollars for analytics, social networking, complementary email marketing with landing pages, search engine optimization, or other enhancements. An online strategy and ongoing efforts are imperative for success.
Continual efforts are needed along with budget.
The best things about your website is that you can easily test out new things, check statistics, adjust, tweak, and do it all over again to find what works best. By keeping money in your budget for our online strategy year round, you will be ready for new ideas or technology to maintain a competitive advantage.