Strategic Materials

Website Redesign

An upgraded look to match new business initiatives

It’s a common problem: your business grows, you add new standards, your team has their hands full dealing with the everyday aspects of business and before you know it, your website is drastically out of date. It’s time for a website redesign from the bottom up—new architecture, updated design elements and new content.

This was certainly the case for Strategic Materials. They knew the website was one of their primary “faces” in the marketplace but they had let it get behind the times. They came to TBH Creative wanting to start with a sound strategy and then move into new design and content.
 

First hired: 2015

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Results

Expanded content

The previous website did a decent job covering basic services. However, as an acknowledged leader in the industry, Strategic Materials wanted more. We restructured the site architecture to include a section with education about both glass and plastic recycling as well as expanded content about their business processes. The new architecture was designed with growth in mind so that they can continue to add content and increase the knowledge base for their industry.

Responsive design

The new design doesn’t just bring a fresh, modern look to the monitor - it brings a fully responsive design so that Strategic Materials presents the same brand identity to their audience no matter what device is being used.

Easier to manage

Using TBH Creative’s content management system, the Strategic Materials team has the ability to keep their site up-to-date as they continue to grow and expand. The CMS includes a custom application to manage facility locations and map searching.

When I started the design project with TBH Creative, all I knew was that I didn't like my current site and wanted something better and different.  TBH was able to take that broad statement and translate it into a design that was modern and fresh but still appropriate for my type of business.  TBH proved to be both talented in design and diligent in project management.  The combination of these skills led to a new website that I am extremely proud of.  Tatum and her team were a joy to work with and I look forward to working with them again on our next project.

Jimmy Rayford, Chief Commercial Officer
Jimmy Rayford
Chief Commercial Officer

About Strategic Materials

With 40 plants across North America, Strategic Materials is the largest glass recycler on the continent. Recycled materials from Strategic Materials are utilized to create a wide range of products used in daily life, including: fiberglass insulation, food & beverage containers, reflective materials, and other consumer and industrial products.