OrthoIndy

Web design

Dramatic shift in design improves lead generation

From the very first website strategy session, TBH Creative and OrthoIndy developed a bold plan to create a modern, completely new website for the provider of comprehensive patient-centered bone, joint, spine and muscle care.

As a first step in improving usability, TBH Creative leveraged underused elements of OrthoIndy brand identity to improve content organization and help create consistency in voice and tone across the website.

Based on provided research on patient needs, TBH Creative restructured the design to make the search feature more prominent, change the way physician location information is presented, and update the display of medical services-related content around pain symptoms.

First hired: 2016

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Results

Increased lead generation

In the first 90 days after relaunching the new website, OrthoIndy saw an 80% in increase in appointment request form submissions as a result of these significant updates.

TBH Creative is such a great company to work with for web based solutions. They didn’t just design a pretty website (and they did design a beautiful site). TBH got to know our business and goals, and they helped build a strategy to ensure that our website was another marketing tool to help us gain customers and build relationships. I have worked with a lot of web vendors over the years, and no one compares to TBH.

Kasey Prickel
Director of Marketing

About OrthoIndy

OrthoIndy is one of the most highly-respected orthopedic practices in the Midwest. OrthoIndy provides leading-edge bone, joint, spine, and muscle care from multiple locations throughout central Indiana.