Indiana University Public Policy Institute

Web Strategy & Design

Bringing important data to the forefront

The IU Public Policy Institute’s website was a treasure trove of data and research. However, their website was so cumbersome for users to navigate that it was difficult to access the wealth of information. The Institute knew they had a problem but weren't sure how to define it, what their audience really wanted, or where to go next. The Institute was also moving through a brand refinement process, and it was critical that the site more clearly communicate their expertise and services. Starting with an in-depth strategy session, TBH Creative looked at the site from the ground up, updating the design, database search options and interactivity.

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Results

Updated design

The new color palette and design flow give the Institute a fresher and more professional look. Pictures were selected to communicate their ties to the state of Indiana. Menus were designed to help access information more quickly. Flexibility was built in to allow the Institute to promote their activities with words, pictures, and videos.

Stronger communication

Research is now presented in a consistent format with summary information available up front and quick links to full reports. TBH Creative also designed a home page that communicates key projects in all research areas to highlight the breadth and depth of work provided by IUPPI.

Easy access to information

From a search box that is present on every page to a new mega menu that displays additional search options, the new site brings IUPPI's information to the forefront. Users can now access the Institute's collection of information using robust search tools, key research areas, or links added to actual services conducted on key project pages.

I honestly loved the TBH team. They were on the ball, forecasted future needs and were always listening. The energy that they bring out in the planning sessions invigorates and inspires the client as to what the future brings. I felt very comfortable and had complete faith/trust in your whole team. It has been a roller coaster and a long ride, but the end results are getting rave reviews. I couldn’t be more pleased. You are just what your name says “creative”.

Charity Ely, Chief Administrative Officer
Charity Ely
Chief Administrative Officer

About Indiana University Public Policy Institute

The IU Public Policy Institute delivers unbiased research and data-driven, objective, expert analysis to help public, private and nonprofit sectors make important decisions that directly impact quality of life in Indiana and throughout the nation.