Indigo BioAutomation had developed their first two websites using in-house personnel. The sites were generally well received and functional, and reflected the start-up nature of the company at the time: a blending of the company identity and its product(s). As the company evolved, however, we felt there was a need for a more holistically and professionally designed website, which provided brand identity for the company as well as clear and actionable information on its products. After investigating a number of other local companies, we decided on TBH Creative. TBH’s experience and expertise have been invaluable in bringing our goals to life.
Starting from our very first meetings, the TBH Creative team were extremely engaged and interested in understanding the messages we wanted to communicate, and provided several different concepts for us to evaluate. After deciding on a particular design style, TBH worked efficiently to lay down the framework, and made sure that we had ample opportunity to contribute content; they were also able to help us ‘tune’ our language for more effective communication. The content management systems (CMS) that TBH provides, which allows us to directly edit the website ourselves, is powerful and easy to use; it was a great aid in working collaboratively with our in-house personnel as well as TBH.
As is sometimes the case, we had a bit of urgency in the last few weeks before ‘going live’ – we had an important conference where we wanted to make a big impact, and announce the company name change. Here, too, the TBH staff really helped us get everything ready, working with some compressed deadlines and final fit-and-finish details. The new website was launched exactly when we needed it to be, and so far, it has received rave reviews from both our internal stakeholders as well as customers. We credit TBH and its professionalism with helping us launch a website whose style and content align very well with our business goals.