Logo Design & Digital Style Guide
Their original logo looked a little dated and needed a splash of softer, modern feel to truly fit with the brand that Growing Grins had established. It was created quickly when the business first launched, but the first logo contained too many intricacies to truly be applied across various platforms, particularly for embroidery and smaller print pieces and avatar web usages.
As further inspiration for our work, we referenced artwork from murals in their office, artwork examples, and botanical Pantone colors provided by the client.
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