Greg Dawson and Associates

Brand Strategy & Web Design

Beauty brokerage firm gets website makeover

Greg Dawson and Associates is a well-established, respected beauty brokerage firm. Greg Dawson reached out to TBH Creative for a refresh of their wordmark and website. The company’s former Flash-based website was dated, and its pages were structured around a hard-to-use, grid-based design inspired the art of Piet Mondrian. TBH Creative incorporated bold blocks in the original color palette to build a flexible-yet-sophisticated layout that looks great on all devices. The new website design also improves the user experience for new manufacturers and distributors by making content for those users easier to find.

First hired: 2017

Interior About Page Interior About Page
Interior Sales Team Page Interior Sales Team Page

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Greg Dawson and Associates, Incorporated Logo

Logo Design Refresh

Before the refresh, the former wordmark for Greg Dawson and Associates was used inconsistently. Set in an outdated typeface and treated with a distracting shadow, the old wordmark warranted a modern, clean update. TBH Creative reworked the logotype by building on the solid, sturdy feel of the original. The new text-only treatment really stands out. The workmark was designed using a chic, sans serif typeface in set in two complementary sizes. This pairing creates a simple yet effective synergy and increases readability.

Results

User-friendly, responsive website design

The new mobile-optimized website prioritizes usability. Its structure and organization make it easier for prospects to learn more about the company’s history and reach out to Greg Dawson and Associates team members via a clickable sales map and corresponding contact forms. 

About Greg Dawson and Associates

Greg Dawson and Associates was founded in 1954. The nationwide professional beauty brokerage firm has maintained steady growth since Greg Dawson assumed ownership in 1976, and they have achieved the highest sales volume in the beauty industry while maintaining the fewest number of manufacturers.