Updating brand identity with new website & digital marketing
As a company, Baker Hill was going through a big transition. After a change in ownership, they needed to re-establish their brand—a brand that had historic value but had been downplayed in recent years. They were counting on the web as a big part of launching the Next Generation of Baker Hill, and they were on a fast track to tie in digital marketing and video content at the same time.
TBH Creative and Baker Hill started with the core question: What problems can Baker Hill solve for their clients? That client-focused approach guided all of our efforts in a project that featured three main components:
- Expanded and redesigned website
- Video content to add depth and better present offerings
- Inbound and outbound email marketing campaigns
Baker Hill wanted to make sure their offline sales and marketing efforts were consistent with the new brand identity we were establishing online. TBH Creative started by refining the logo and brand color palette and then turned our skills to design product sheets, sales collateral, trade show booth and print ads. “It was a lot of work in an aggressive timeline,” notes TBH Creative President, Tatum Hindman, “but we were excited by the challenge and believed in the goal of launching a consistent identity from the very beginning.”