Email marketing is one of the most effective tools in a marketer’s bag—when done right that is. Gone are the days of blanket emails with the same message sent at the same time to all prospects or customers. Successful email marketing is personalized and triggered by a user’s behavior - downloading a brochure or watching a video for example.
Before getting started with email marketing, you'll need to choose from the variety of email marketing services available. Each service offers different tools, capabilities, and integrations. In order to choose the best service for your digital marketing strategy, you should take into consideration your audience, experience level, and goals.